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Monday, 18 February 2013 09:15

The Asean Economic Community looks at Thai tourism and investment trends Featured

The Asean Economic Community looks at Thai tourism and investment trends

Is Thailand’s lack of competitiveness with other Asean countries, internal political problems, and lack of English speaking qualified human resources, going to weaken the tourist industry?

With a record high of 22 million foreign-tourist arrivals in 2012, the country is demonstrating lasting strength in tourism. Projections for 2013 are for the industry to beat last year's record with 24.5 million arrivals. This is good news for hotels and serviced apartments, which can expect higher occupancy and the opportunity to push for higher room rates.

Developers in most property sectors link what they anticipate is the positive impact of the AEC to their market. However, we should also look at the other side of the coin: drawbacks including human-resource shortages and Thailand's lack of competitiveness against other Asian countries.

While there are some concerns over the strengthening baht, it is thought it will have a minor impact and should not deter tourists. The cost of accommodation, food and beverages in Thailand is still low by international standards and the country is well positioned in the range of tourist destinations it offers.

If the country is safe from internal political problems and the economy continues at its present pace, tourism growth should continue and the hotel oversupply should improve. So, tourism is viewed as being another hot growth sector for Thailand this year.

The trend to be seen this year is the growth in the property markets of major provincial cities including Chiang Mai, Khon Kaen, Udon Thani and Phuket - areas that are being increasingly focused on by several listed developers. We have seen expansion from large retail developers such as Central to provincial cities over the last few years. In 2013, developers in provincial cities will focus on small condominium units with a low entry price, which will target the local market.

Major cities with the right fundamentals in terms of infrastructure, location and potential as a hub for neighbouring countries should do well and development will expand to other commercial property sectors. Development in smaller cities will depend on how much real demand there is and how long demand can be sustained. Growth in each market remains to be seen.

Another trend for the residential market that will get Thai buyers' attention this year is central London. With the strong baht and the exchange rate hitting a low of Bt46 to the pound sterling, London is the ideal safe haven for international investors. I have seen this trend emerging since last year when rich Thais purchased central London properties as an investment as well as for their children studying in Britain, and I believe this trend will continue in 2013.

Last, buying condos in Bangkok will remain an "in" trend for the long haul, especially one-bedroom units near mass-transit stations. As long as the number of units is in line with the growing working population in Bangkok, lifestyle changes and the ever-increasing importance of public transport will continue to support this trend.

While we know there is steady real demand from end-users and long-term investors, the danger is that there are also many speculators in this market.

Each developer should be keenly aware of the risk of a high proportion of speculators who may not be able to complete their purchase.

Read 1443 times Last modified on Monday, 18 February 2013 12:08
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